Chapel Street is reigniting the ‘Store Wars’ of Melbourne as it distances itself from the city’s bland shopping centres by showcasing Chapel Street’s greater diversity. Tonight it kicks off its Provocaré Festival of the Arts with the sauciest live windows Melbourne has ever seen. 

The theme for the arts festival is to ‘provoke, arouse and challenge’, and the Burlesque dancers appearing in the pink neon lit windows of Eurotrash will certainly stop traffic with their raunchy display!


Thursday 22 June, 5-7pm


Eurotrash window – 4/217 Chapel Street, Windsor

After a marketing coup that ousted Santa Claus for carolling drag queens last Christmas, Chapel Street is upping its game in 2017 by turning the precinct into an adult’s-only playground. On June 22/23, the precinct will distance itself from the vanilla shopping centres of Melbourne and celebrate its avant-garde past by featuring ‘burlesque dancers’ in themed shop windows. The provocative dancers, bathed in pink neon light, will offer a taste of what’s to come from Chapel Street’s PROVOCARÉ Arts Festival, which will take over the precinct from 20-30 July.

“Chapel Street should be fun, edgy and relevant, which is why we have made such a massive commitment to Melbourne’s arts calendar with such a diverse program,” said Chrissie Maus, Events & Marketing Director of Chapel Street Precinct Association. “This winter we are unapologetically adults only – the very safe shopping centres of Melbourne are limp in comparison. We’ve listened to our community who’ve told us they are sick and tired of ‘safe and banal’ – they want to be entertained. And in response we’ve literally gone back to our roots to serve up a virtual smorgasbord of hot entertainment! You definitely won’t see The Wiggles entertaining lunchtime crowds here!”

Each night from 6.30pm the throbbing heart of the festival will be the spectacular PROVOCARÉ Main Tent that will take over Grattan Gardens, on Greville Street. Centre stage will be acts such as the debauched darkness of Little Death Club and Glory Box: PROVOCARÉ. Each international act has created a never before seen performance for this bold festival. Presiding over the Main Tent will be your Ringmistress, Drag Queen Art Simone.

Chapel Street Precinct Association’s President, John Lotton, said “this festival has been inspired by our precinct’s rich history of social progression and inclusion, fashion-forward clothing, and iconic live performance venues which continue to this day. We believe PROVOCARÉ will add even more depth to the rich culturally diverse hub that is Chapel Street.”

PROVOCARÉ: Festival of the Arts, July 20 to 30, 2017: For more details go to

Media info and artist interviews: Drew Lambert (0425 200 606) 


Headlining at the Bromley Grand Ballroom, UK recording artist RAG’n’BONE Man will perform a masterful unplugged set including his global smash hit, Human.

The PROVOCARÉ Main in Grattan Gardens, Greville Street, will host international acts that have created never before seen performances for the festival. Ringmistress, Art Simone, will present,

Glory Box PROVOCARÉ – Step into the surreal and sexually-charged world of Glory Box – an explosive live-art experience that has already redefined the limits of theatre for over 300,000 people worldwide!

Little Death Club – Prepare yourself for some seriously kinky cabaret as the hilarious Bernadette Byrne brings her world-renowned show The Little Death Club to PROVOCARÉ!

Internationally acclaimed street artist Phlegm will paint his first ever Melbourne installation as he transforms the northern wall of the Love & Lewis building into an augmented reality masterpiece, coming to life when viewed with a smart phone. Make sure you download the new Chapel Street App to see this work in all its glory. Phlegm creates surreal illustrations to an untold story, weaving a virtual narrative that explores the unreal through creatures from his imagination.

Over two sumptuous nights, Melbourne’s top Chapel chefs will arouse the senses of their blindfolded patrons during PROVOCARÉ’S Dinner In The Dark. Expect a three course journey of food and wine, created by Executive Chef Adrian Li of Saigon Sally and Tokyo Tina, and Queen of Desserts Christy Tania of MasterChef fame.

Contemporary art and street art lovers can navigate the hidden laneways and galleries of Chapel Street during the festival’s ARTWALK. The Saturday events during the festival will begin at the new rooftop sculpture park of MARS Gallery, where guests will see the gallery’s latest installation of a laser beam projecting to planet Mars. Expect works by Jud Wimhurst, Bronek Kozka, and a disturbing video by Simon Pericich, which inspires a blend of arousal and disgust. Along the way, you will discover Windsor’s version of Hoiser Lane, and hear about the history of street art, and why it has become a worldwide phenomenon.